Salesforce Marketing Cloud Account Engagement Specialist Certification Guide

Salesforce Marketing Cloud Account Engagement Specialist Certification Guide 2024

Getting the Salesforce Marketing Cloud Account Engagement Specialist certification can significantly boost your career path. This certification shows you’re an expert at building solutions on the Salesforce Marketing Cloud platform, a skill that’s in high demand by many companies.

  • Enhancing Your Skills: Earning this certification improves your ability to create marketing solutions, making you valuable for important roles across different sectors.
  • Meeting Industry Demands: There’s a big need for experts who can set up marketing solutions in Salesforce. This certification proves you have these essential skills.
  • Career Advancement: Achieving this certification demonstrates your dedication to growing your skills, opening up more job opportunities and chances for moving up in your career.

Understanding the importance of this certification highlights not only the career progress it brings but also your unique position in the Salesforce community.

About the Salesforce Marketing Cloud Account Engagement Specialist Certification

The Salesforce Certified Marketing Cloud Account Engagement Specialist qualification is aimed at people wanting to show off their abilities in crafting and executing marketing campaigns using Account Engagement. This individual should have the know-how and experience to create targeted marketing efforts that include various tactics for email marketing, generating leads, and evaluating those leads. Moreover, they should be proficient in utilizing reports to guide their decisions based on data in a clear and professional manner.

Who’s the Ideal Candidate?

The Salesforce Certified Marketing Cloud Account Engagement Specialist certification is tailored for someone who has hands-on experience with the Account Engagement platform’s features. This person typically has 6-12 months of experience in creating and implementing comprehensive marketing workflows on this platform.

Experience and Knowledge Requirements:

  • Platform Familiarity: Knows how to use the Account Engagement platform effectively.
  • Prospect Lifecycle: Understands the journey from visitor to prospect.
  • Marketing Management: Capable of crafting and overseeing marketing materials, automation, and workflows in the Account Engagement Lightning App.
  • Data Analysis: Can interpret metrics from Engagement History and standard B2B Marketing Analytics dashboards.
  • Administrative Knowledge: Knows how to set up scoring and grading models, custom fields in Account Engagement, and navigate the Recycle Bin.
  • Troubleshooting Skills: Able to address common platform issues, including sync errors, field mapping, and object support.
  • Einstein Features: Has an understanding of the Einstein features available within Account Engagement. 

This summary encapsulates the key qualifications and abilities expected from candidates seeking the Salesforce Certified Marketing Cloud Account Engagement Specialist credential, presented in a straightforward and professional manner.

How to Get Salesforce Marketing Cloud Account Engagement Specialist Certification?

  • Getting Started: Begin by creating a new account on Webassessor, the authorized site for Salesforce certification exams.
  • Signing Up for the Exam: After setting up your account, look for the Salesforce Marketing Cloud Account Engagement Specialist certification exam and enroll in it.
  • Checking Exam Information: Make sure to verify you’ve registered for the right test by checking its code and the available languages.
  • Scheduling Your Exam: Choose an appropriate date and decide if you prefer taking the exam online from anywhere or at a specific testing location.
  • Completing Enrollment: Finalize your registration by paying the exam fee.
  • Preparing for the Exam: Adopt a dedicated study plan to ensure you’re fully prepared to excel on the exam.

About the Exam

Detail

Description

Question Format

60 questions (choice/multi-select) plus 5 extra questions not scored*

Time Limit

90 minutes

Minimum Score to Pass

72%

Registration Cost

$200, additional taxes may apply based on local laws

Fee for Retake

$100, additional taxes may apply based on local laws

How to Take the Exam

Either at a test center or online with a proctor. 

Allowed Materials

No reference materials, either online or printed, are allowed during the test.

Prerequisites

None

*Note: The extra questions are not included in the final score.

Exam Outline

Visitors and Prospects (8%)

  • Understand how visitors become prospects.
  • Use Prospect Audits for specific scenarios.

Administration (11%)

  • Manage creating, editing, and mapping fields.
  • Connect the dots between Account Engagement and Salesforce.
  • Utilize the Account Engagement Recycle Bin.

Forms, Form Handlers, and Landing Pages (20%)

  • Determine when and how to use Account Engagement forms and landing pages, including metrics.
  • Understand form and landing page functions and reports.

Lead Management (24%)

  • Break down automation rule components and uses.
  • Differentiate list types and their creation processes.
  • Grasp completion, segmentation, and page action functions.
  • Comprehend the essence of scoring and grading.
  • Recognize custom redirects and their applications.

Email Marketing (20%)

  • Compare Emails to Email Templates.
  • Identify email functions and scenarios.
  • Analyze Account Engagement email metrics.

Engagement Studio (17%)

  • Identify parts of an engagement program.
  • Update engagement programs and assets.

This structure outlines the key knowledge and skills tested in the Salesforce Marketing Cloud Account Engagement Specialist exam, presented in a simplified and professional manner.

Preparation for the exam

Starting Your Prep on Trailhead

Deepening Your Knowledge

  • Pick Specific Courses: Look for courses on sites like Udemy and Coursera that focus on the Salesforce Marketing Cloud Account Engagement Specialist exam.
  • Try Bootcamps: Bootcamps are great for practical learning and meeting others who are studying too.
  • Keep Up with the Latest: Regularly reading blogs and joining forums on Trailhead will give you new tips and keep you updated.

Making Your Study Better

  • Set a Study Time: Having a fixed time to study every day helps you make steady progress.
  • Use Different Ways to Learn: Mixing up how you study can make learning more interesting and effective.
  • Practice Makes Perfect: Doing practice exams often is key to building confidence and spotting where you need to focus more.

Following these steps and using these resources will help you get ready and do well on the Salesforce Marketing Cloud Account Engagement Specialist certification exam.

Conclusion

Starting on the journey to get your Salesforce Marketing Cloud Account Engagement Specialist certification is an exciting move to level up your skills in Salesforce. Think of this certification as not just another line on your CV, but as a real boost to your profile in the tech world. We’re here to break down what the exam involves, what you need to master, and how to prep effectively.

Getting certified is a big deal. It’s not only about acing a test; it’s about establishing a solid foundation for your career and unlocking new doors in the constantly evolving Salesforce field. Diving into this certification preparation means you’re investing in your future career growth. Achieving the Marketing Cloud Account Engagement Specialist certification paves new paths for your advancement and makes your professional journey even more fulfilling. So, kick off your study with enthusiasm and positivity, ready to embrace the fantastic opportunities that come with being part of the Salesforce community.

Salesforce offers more than 41 certifications: Explore the list of Salesforce certifications available to identify the best trajectory for your professional growth.